In two-way broadcast communication, signal quality is reported on two scales; the first is for signal strength, and the second for signal clarity. Both these scales range from one to five, where one is the worst and five is the best. The listening station reports these numbers separated with the word "by". Five by five therefore means a signal that has excellent strength and perfect clarity — the most understandable signal possible. Enter Five by Five Media; specializing in marketing and public relations strategy and full service media buying and planning. We ensure your marketing message rises above the clutter so your customers hear you loud and clear…or Five by Five.